The apartment industry has long had a reputation for being slow to embrace emerging technologies. In recent years, however, owners and managers have made impressive strides in using new solutions to improve their operations and create better experiences for prospects and residents. They’ve implemented revenue-management software and turned to lead-management systems to improve prospect outreach. Communities now have mobile apps …
I was recently asked how apartment prospects have changed over the years. I don’t know that there’s a quick and easy answer because modern apartment shoppers are so profoundly different from their predecessors. To start with, by the time a prospect visits a community today, he or she is usually armed with a lot of information. ILSs and property websites …
If apartment communities want to build strong bonds with today’s prospects and create the kinds of leasing experiences these prospects are looking for, they will offer self-guided tours. So says Power Pro’s Karen Gladney in Multi-Housing News’s article on the self-guided tour phenomenon. The article appears in MHN’s new ebook on property management.
When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams. A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold. The challenge to …
Power Pro today announced a series of enhancements that will make it easier for onsite teams responsible for leasing multiple apartment communities to do their jobs. The enhancements give associates the ability to: transfer a guest card to a sister property while in the app easily delete and add to the communities they can access within the app load more …
Every prospect who visits an apartment community is unique. Each of them has their own wants and needs, and they’re all looking for different things for their next home. Unfortunately, the leasing and touring experience frequently doesn’t reflect this reality.
Power Pro Leasing (Power Pro), the best-in-class mobile leasing app intentionally designed to drive leasing results for apartment operators, today announced that Vive LA, which manages 16 apartment communities in urban neighborhoods throughout the Los Angeles area, has implemented the Power Pro leasing solution across its entire portfolio. The Power Pro app unchains leasing associates from their desks so they …
To bring in new residents, leasing associates definitely have to bring their A-game to the prospect tour. With the recent increase in new developments and the wave of renovated communities, apartment shoppers have no shortage of appealing and eye-catching properties to choose from. In this environment, providing a warm, informative, personalized and engaging touring experience is key to getting a …
The apartment industry has made many technological advancements over the years, but too many operators still embrace a leasing process that is decidedly old school. In doing so, they make their associates’ jobs harder and their communities less appealing to prospects. That was one of the major points made by Wendy Dorchester, vice president of operations at Pegasus Residential (Pegasus), …
When it comes to technology, it’s common for apartment operators to think about their residents first. Owners and managers have implemented an array of solutions – from online portals and mobile phone apps to smart-home technologies – to provide renters with the best living experience possible. But, as an Apartmentalize 2019 educational session moderated by Power Pro’s Karen Gladney discussed, …
