It’s a scene that regularly plays out at apartment communities across the country. A prospect who’s excited about seeing a property walks into a leasing office and … it goes all downhill from there. The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent’s desk while the agent robotically gathers …
When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams. A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold. The challenge to …
Each time a prospective resident shows interest in an apartment community, data is generated. But this information is usually poorly captured, and the community and apartment owners lose valuable data as a result. In a recent guest column for Multi-Housing News, Power Pro’s Ian Andrews outlines the reasons for insufficient data collection, the impact it has on apartment operators – …
Over the years, the apartment industry has developed a reputation for being a laggard when it comes to technology. However, as a Multifamily Executive article quoting Power Pro’s Karen Gladney details, that reputation may be outdated.
